About LOCA
The Why
LOCA Marketing was created to address the communications needs of retail, luxury, fashion, beauty and social good brands and start-ups and to help them tell their stories in innovative and unexpected ways.
Creating solutions for every brand’s needs:
The LOCA marketing brand champions come into an organization, define and refine the branding and marketing needs, and create a plan of action that synergizes messaging across all consumer and trade touch-points. We are brand agents that help build influence and success by connecting brands with unique partners, cultural experiences and marketing opportunities that bring their spirit and story to life.
What we do:
Brand Strategy & Positioning
Above all else, a brand requires a unique and authentic brand positioning. Your brand is derived from who you are, who you want to be, and how you want people to perceive you. We utilize the community to mine the data needed to uncover the essence of your brand, the consumer and ultimately define a positioning, strategy, visual identity and voice that differentiates who you are from all others in your category. A clear brand positioning serves as the foundation from which all creative assets and communications materials are developed, ensuring that everything being created speaks in the same brand voice and tone.
Imagery & Content
Brand Imagery needs to dimensionalize the brand positioning in a way that consumers can relate to your product or service. Visually arresting imagery creates an emotional connection with a brand or product. We provide imagery and video content that is authentic to the brand, disruptive to the marketplace, and incites consumer engagement.
Communication
A proper communications strategy should convey your brand message to your consumer in a relevant and disruptive way. LOCA works with you to establish clear marketing goals and objectives from which to measure success and develop a communications plan that is always also social, active, and engaging. Whether its paid marketing campaigns, performance marketing, social media, video content, email marketing, PR, in-store promotion, contests or guerrilla stunts, we oversee all communications and coordinate all partners to ensure consistency and synergy of brand message across all channels.
“As an agency president, fashion CMO, start-up advisor and social good advocate, I experienced many brands and start-ups lacking the synergy of a clear, branded message
across all channels, and struggling to tell their stories in unique ways. I created LOCA Marketing to address the communication’s needs of the companies and issues I care about.”